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A Sports Sponsorship Insider In-depth report:
Sponsorship in elite tennis, 2016
Read the report here
Elite European football generates €2.85bn from sponsorship in 2016-17 - exclusive report
Sports Sponsorship Insider has completed the first of a new series of monthly, sport-focused reports - a survey of sponsorship deals across the top 12 European football leagues and 25 selected Uefa Champions League teams. We calculate that this...
Energy drink sector swims against the mainstream
For the purposes of this research Sports Sponsorship Insider has focused on energy drink sector sponsorships that have a contracted market value rather than energy drink brand-owned sports properties, hence Red Bull's spend in Formula One and...
Indian cricket still way in front, others make gains
The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big...
North American NOCs make most from Olympic brand
The top National Olympic Committee deals worth around EU1m ($1.1m) per year make a EU100m-plus market dominated by deals from North America involving the United States Olympic Committee (USOC) and the Canadian Olympic Committee (COC). Although the...